Did you know that movie stars, athletes, politicians and well known people from @SteveJobs to @BobVilacom to @HulkHogan to @SoleilMoonFrye and beyond, are racing to establish themselves as part of the Twitter community.

However Twitter is much more incredible than that. Truth be told, Twitter is a local communication tool too. It’s likely your town government is using Twitter, your local TV and radio news, your local Fire Department, your library, your local college, even the guy that cleaned your carpets last week. If they are not on Twitter today, it’s just a matter of time.

But there’s another audience moving with great interest toward Twitter. It’s an undercurrent of a more serious nature whereby businesses and entrepreneurs are starting to tap the profitable potential of Twitter. When you observe established companies like: @HomeDepot, @comcastcares or @rubbermaid start lining up on the Twitter bandwagon, it’s without doubt time to take notice.

Perhaps this “business phenomena” boils down to the commonly known fact that a lot of business actually occurs in social gatherings, at cocktail parties, on the golf course, or at numerous other social events. Now, through Twitter it’s become possible, if not down right easy, to benefit from the internet version of a non-stop 24 hour, 7 day a week cocktail party of incredible proportions.

It’s impossible to overlook some of these facts and stories:

• “TechCrunch CEO states “about 1% of our total traffic comes from twitter.” ~BusinessWeek. Do the math and that’s over 14,000 unique visitors per month.
• “Global Twestival used Twitter to raise over $250,000 as of February 2009 providing clean water for just over 17,000 people in Ethiopia, Uganda and India”
• “Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. Zimbio and Facebook followed, growing 240 percent and 228 percent, respectively.”
• “By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack.”

What’s the meaning of all this? It means that if you are an entrepreneur or in any business, you must not hesitate to head over to Twitter and set up a free Twitter account.

Simple enough?

Well, not exactly. Once you have your account opened, that’s when the fog rolls in. It’s a very very simplistic concept, but like a Rubik’s Cube, unless you have a clear strategy, you’ll soon be scratching your head.

Thankfully, there’s help. Internet strategist and social media marketing expert, Dan Hollings has spent over 12 months researching and testing Twitter strategies for business. Along the way, Dan wrote 100 extremely helpful Twitter tips for business. Next he created a browser toolbar for Mac or PC that puts about 240 Twitter tools, tips and apps within one-click of your Twitter activities. Recently, he released his remarkable Twitter training program called, “Twitter Twenius” (that’s Twitter-talk for genius).

Here is a sample Twitter tip, to get your juices flowing:

Follow those who meet TWO of the following FOUR criteria: informative, interesting, dialectical, original.

Naturally, there’s significantly more to learn, however if you’re looking for viable strategies for making money using Twitter or a way to turn-on the Twitter rocket boosters on all your marketing campaigns from local to international, I enthusiastically recommend Twitter Twenius.