From the category archives:

Marketing

Research Shows Websites Influence 97% of Clients’ Purchasing Decisions

February 24, 2010

I just came across this article at Hubspot that I had to share:

Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. [...]

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Tweaks to a Google Local Business Listing Result in a 540% and 1200% Improvement

November 13, 2009

I recently made some adjustments to a clients Google Local Business Listing and I was astounded by the resulting improvement.  I saw a 540% increase in the number of Impressions their listing received, and a 1200% increase in the number of Actions taken.  Check this out:
One of the biggest changes was that their listing was [...]

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Email Deliverability Tips

October 1, 2009

Article written  by Tom Kulzer (AWeber CEO)
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Permission
Confirming that the people who ask for your information [...]

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